Project Description

DKNY Be Delicious Campaign

Fragrance Shopper Marketing

OBJECTIVES

  • Drive trial & awareness of the Be Delicious fragrance and additional DKNY fragrances
  • Create a fun experience for consumers that would drive them back instore to make a purchase
  • 1130 of instore activity facilitated over two weeks

REGIONS

  • Gauteng
  • Western Cape
  • Kwa Zulu Natal