Project Description

Aramis Fragrance Campaign

Fragrance Shopper Marketing

OBJECTIVES

  • Drive trial & sales of the Aramis brand to new consumers (with an incentive)
  • Create an engaging & education experience with consumers, by changing the perception of the brand amongst new potential consumers and also solidifying loyalty with current consumers.
  • 2500 hours of instore activity facilitated

REGIONS

  • Gauteng
  • Western Cape
  • Kwa Zulu Natal