Project Description

Lipton

Sampling Campaign

OBJECTIVES

  • To sample high volume figures of Lipton to the target audience at Universities in & around South Africa
  • To create a fun, engaging and authentic experience for university goers (concept created by Stretch Marketing)
  • Over 10 000 samples distributed

REGIONS

  • Gauteng (Wits & UJ)
  • Western Cape (UCT/ UWC)
  • Kwa Zulu Natal (Varsity College/ UKZN)