Project Description

Steri Stumpie Winter Campaign

Shopper Marketing

OBJECTIVES

  • Educate consumers on the new way to enjoy Steri Stumpie (heated in Winter)
  • Increase market share over competitors
  • Present an eye catching an effective activation (visually) that would draw consumers attention and solidify the brands presence
  • Facilitate 85 activations nationwide
  • 17 000 warm Steri Stumpie “hot chocolates” served to consumers

REGIONS

  • Gauteng
  • Western Cape
  • Kwa Zulu Natal