Project Description

Twisp

Lifestyle Campaign

OBJECTIVES

  • Introduce Twisp to current E Cigarette users and non in a way that is engaging and incentivizing
  • Gain and maintain market share
  • Increase trial (on the pot) of the product and promote new flavours
  • Support & grow relationships between brand reps an store managers to ensure favourability of product on shelf
  • Over 800 activations facilitated in 4 months and ongoing

REGIONS

  • Gauteng
  • Western Cape
  • Kwa Zulu Natal
  • Limpopo
  • Mpumalanga
  • Polokwane
  • Port Elizabeth