WE’RE A BRAND
ACTIVATIONS AGENCY

It really feels like Ampd is an extension of our team, I sometimes forget that they aren’t sitting next to us in our Durban office. They are always available and accessible, always adding value and truly invested in the outcome of each campaign. As a value retailer with passion, value and partnership at the core of our business, its paramount to build meaningful engagement with our customer and trust our suppliers as part of the team. We trust Ampd with their detailed-oriented approach to campaigns and warm and reliable relationship management with us.

In 2019 we asked Ampd to create and implement a modern and engaging Micro Influencer Campaign for the launch of a new fragrance. Ampd was highly efficient and resourceful in locating appropriate micro influencers that represented our brand image and values. Once the campaign was finalised and underway, Ampd updated us almost daily on the social media posts from the influencers in order to track the progress of the campaign. Ampd also sent us biweekly reports detailing post performance from each influencer; this included impressions, engagement, views, likes and campaign insights. I believe that this campaign helped contribute to a successful launch.

Working on projects with Tammy and the AMPD team is so refreshing for a number of reasons. They take time to truly understand the campaign objective and the client’s needs. I trust that once briefed in, Tammy and her team will take a job from inception to completion, meeting every KPI on time and within budget. They are flexible and always put the client’s needs first, often working crazy hours to achieve this. There dedication and passion for what they do is evident in the end result.

Ampd have been my go-to agency since 2016 for all the fragrance activations I’ve done, ranging from in-store spray promoters to centre court staffing and spray promoters at lifestyle events – a total of 34 campaigns to date. One of the things that sets Ampd apart is their handling of difficult situations, which are bound to arise in a service which is almost solely reliant on people to deliver its KPI’s. Ampd, under the highly capable leadership of Tammy Ward, handle difficult conversations with maturity and a solutions-oriented approach. Their service levels are consistently high and the team approaches every campaign with enthusiasm and commitment.

It is a great pleasure to work with AMPD. Tammy is hands-on and the team always have their fingers on the pulse. They are professional, efficient and knowledgeable in their field and always willing to go the extra mile for clients. The brand communicators are of high quality, eager to learn and great to work with. Their processes makes planning and executing campaigns a breeze and we always know our brands are in good hands with them on board.