Aramis Campaign

Instore Fragrance

CLIENT: Estee Lauder
LOCATIONS: Gauteng, Western Cape, Kwa-Zulu Natal

OBJECTIVE:

  • Drive trial and sales of the Aramis brand to new consumers (with an incentive)
  • Create an engaging and educational experience with consumers, by changing the perception of the brand amongst new potential consumers and also solidifying loyalty with current consumers
  • 2500 hours of instore activity facilitated

RESULTS:

With over 2500 hours of instore activity and sampling, Aramis saw a 22% increase in sales over their promotional period. From Ampd, we surpassed their internal target of 25 000 samples with over 60 000 samples/sprays to new consumers.