DKNY Be Delicious Campaign

Pop Up Store Campaign

CLIENT: Estee Lauder
LOCATIONS: Gauteng, Western Cape, Kwa Zulu Natal


  • Drive trial and awareness of the Be Delicious fragrance and additional DKNY fragrances
  • Create a fun experience for consumers that would drive them back instore to make a purchase
  • 1130 of instore activity facilitated over two weeks


150 activations facilitated in the time period over 50 000 samples distributed nationally and an 80% increase in sales in certain stores during our live period (Edgars specifically).