Parmalat Easygest

Shopper Marketing

CLIENT: Parmalat Easygest
LOCATIONS: Gauteng, Western Cape, Kwa-Zulu Natal

OBJECTIVE:

  • Drive Trial
  • Promote and educate consumers about the benefits of the brand
  • Switch consumer at point of purchase to Easygest
  • Increase sales
  • Create a unique shopper experience that is unique to traditional in-store activations
  • Facilitate 100 activations nationwide in top stores

RESULTS:

  • 15 000 samples distributed