OBJECTIVE:

• To sample high volume figures of Lipton to the target audience at Universities in and around South Africa (Wits & UJ in Gauteng; UCT/ UWC in the Western Cape; Varsity College/ UKZN in Kwa-Zulu Natal)
• To create a fun, engaging and authentic experience for university goers (concept created by Stretch Marketing)

RESULTS/SUCCESSES:

Over 10 000 Lipton samples distributed to engaged university goers.