Lipton

Sampling Campaign

CLIENT: Lipton
LOCATIONS: Gauteng, Western Cape, Kwa-Zulu Natal

OBJECTIVE:

  • To sample high volume figures of Lipton to the target audience at Universities in and around South Africa (Wits & UJ in Gauteng; UCT/ UWC in the Western Cape; Varsity College/ UKZN in Kwa-Zulu Natal)
  • To create a fun, engaging and authentic experience for university goers (concept created by Stretch Marketing)

RESULTS:

Over 10 000 Lipton samples distributed to engaged university goers.