Steri Stumpie 50th Birthday National Roadshow

Experiential Marketing;

CLIENT: Lactalis
LOCATIONS: Western Cape, Gauteng ; Kwazulu Natal; Port Elizabeth

OBJECTIVE:

Mass Sampling, Brand Awareness, Consumer Experiences;

RESULTS/SUCCESSES:

Ampd has sampled over 100 000 units of Steri Stumpie since the roadshow began, we are now currently in our 2nd year of touring South Africa.

PROJECT DESCRIPTION:

Ampd was tasked to provide logistic and activation support for the launch of Steri Stumpies 50th birthday celebrations country wide. Together we sourced, branded and retrofitted a vintage vehicle, produced fun, bright and colourful assets for our team (uniforms, branded giveaways, merch, branded items) and created a well considered activation calendar of where we could visit & when. Ampd also produced incredible Mascots for the activations for the client to own and created a custom designed game wall (that was compact and transportable) so we could create a fun; engaging game for consumers to stay and play to win prizes and celebrate with us!