Steri Stumpie Campaign

Instore Marketing

CLIENT: Parmalat
LOCATIONS: Gauteng, Western Cape, Kwa-Zulu Natal

OBJECTIVE:

  • Educate consumers on the new way to enjoy Steri Stumpie (heated in Winter)
  • Increase market share over competitors
  • Present an eye-catching an effective activation (visually) that would draw consumers attention and solidify the brands presence
  • Facilitate 85 activations nationwide
  • 17 000 warm Steri Stumpie “hot chocolates” served to consumers

RESULTS: