OBJECTIVE:

• Educate consumers on the new way to enjoy Steri Stumpie (heated in Winter)
• Increase market share over competitors
• Present an eye-catching an effective activation (visually) that would draw consumers attention and solidify the brands presence
• Facilitate 85 activations nationwide

RESULTS/SUCCESSES:

• 17 000 warm Steri Stumpie “hot chocolates” served to consumers