OBJECTIVE:

Create awareness and increase sales for Cabana as the brand was being affected negatively in market share with similar competitors (specifically in the KZN region).

RESULTS/SUCCESSES:

• Shifts: 100 shifts facilitated on pay day wkds in key performing stores
• Time Period: 2 months of instore activity
• Sample Numbers: 10 000 new and current users were sampled over this time period

PROJECT DESCRIPTION:

Concept & Ideation, consumer fun game (spin & win element); brand ambassador recruitment; placement & management; uniform design & production; full collateral design & production (instore table; promoter uniforms, consumer prizes and additional branded material such as tent cards and pull up banners). Ampd also facilitated store permissions, stock checks & management and put together a full activation calendar and roll out plan.