OBJECTIVE:

Create awareness around the new store opening and drive feet into the store

RESULTS/SUCCESSES:

Ampd Agency facilitated 6 months of coordination and project management in the lead up to the brand new opening of Decathlon and their store opening at Mall of Africa in Gauteng.

As part of our marketing efforts we incorporated multiple marketing channels to create awareness and drive feet into the store over the opening weekend.

In this time period we connected with over 40 000 South Africans about our upcoming store launch.

PROJECT DESCRIPTION:

Ampd facilitated the following:

• PR campaign & Strategy
• Influencer Campaign & Management
• Weekend Opening campaign
• Store Media Launch
• Pop Up events & sponsorships in the lead up
• Outdoor Advertising
• A radio Campaign