OBJECTIVE:

Nike has launched the new Pegasus 41 into the market targeting new and current athletes, with the campaign slogan “Run on Air” objective is to drive trial of the new range, all while creating fun & impactful brand experiences and facilitating high volume trials.

RESULTS/SUCCESSES:

National Campaign: GP, WC & KZN
Trial Numbers: 86000 trials distributed
Engagement: Over 14000 consumers engaged

PROJECT DESCRIPTION:

Our goal for this Brand Awareness & Sampling campaign was:

Inspire brand love and create meaningful experiences for new and current consumers. Showcase and trial of the exciting new Nike Pegasus 41 range .

Ampd facilitated : wrapping & branding of the Nike Pegasus 41 (vehicle); customizing the vehicle with shelves to display sneakers, including installation of screens and AV; décor; pamper stations & compiling a detailed national activation calendar and proposing venues and events to target. Storing and transporting high volumes of the new Nike Pegasus 41 range. Recruiting and managing the team of brand activators for the duration of the campaign