OBJECTIVE:

Create a full brand experience for Tshela Spice targeting & engaging with new users (students)

RESULTS/SUCCESSES:

Our brand activation team sampled over 15 000 students across all our events. We saw an increase in digital reach and following. Our greatest success was creating awareness of these brands to so many new users who had never heard nor sampled the brand before.

PROJECT DESCRIPTION:

Ampd agency conceptualised a roadshow below the line campaign for our client Tshela Spice & Nyama Choma. Our client wants to distribute large amount of samples to new potential users and also create fun consumer experiences to optimise brand building.

We rolled out across multiple Universities in Western Cape and Gauteng. We had a brand activation team deployed to engage, fun competitions, drive social engagement and content sharing and also sample to thousands of students each day.